What We Serve
WE DON'T WORK
WITH EVERYONE.
BY DESIGN
We onboard 3 brands per month. Every application is reviewed for product-market fit, capital readiness, and genuine commitment. Here’s who we’re built for.
Model A · Full Brand Build
The Brand Builder
Investors and founders who want to own a brand in health, beauty, or wellness — without building the operational machine from scratch.
- Capital ready — minimum 5-figure monthly commitment
- Category focus: supplements, beauty, skincare, FMCG
- Looking to own brand equity, not just generate revenue
- Open to revenue share and performance alignment
- Willing to commit to a 6-month minimum build timeline
New to TikTok Shop · Full Launch
The TikTok Launcher
You have a product — or a strong idea for one — and you want to launch it properly on TikTok Shop. You’ve never sold on the platform, or you have but it hasn’t taken off yet. We take you from zero.
- New to TikTok Shop or existing seller with no real traction
- Product in health, beauty, wellness, or FMCG
- Committed to building a brand, not just moving product
- Capital ready to invest in a proper launch
- Open to letting us run the full execution
Model B · Growth Acceleration
The Scaling Seller
Existing TikTok Shop or marketplace brands doing $50K–$500K/month that have hit a ceiling — in creator reach, content quality, or market coverage.
- Existing TikTok Shop or Amazon presence with traction
- Monthly revenue: $50K – $500K
- Health, beauty, or wellness product category
- Wants to scale creator network beyond current capability
- Ready for multi-market expansion in 3–6 months
Investor Partnership
The Capital Partner
Private investors or family offices looking for exposure to consumer brand growth with operational execution managed entirely in-house.
- Investment horizon: 12–36 months
- Seeking brand equity or revenue share structures
- Interest in health, beauty, or FMCG consumer categories
- Open to co-build and joint venture structures
- Capital available to deploy within 60 days
Global Expansion
The Market Expander
Brands winning in one market — Malaysia, Indonesia, or the US — ready to launch simultaneously in multiple new markets with a proven system.
- Proven product with existing sales data
- Ready to enter SEA, EU, GCC, or Americas
- Compliance infrastructure needed for new markets
- Creator localization required (language, market fit)
- Inventory and fulfillment capacity to support expansion
NOT FOR EVERYONE. SPECIALLY, NOT FOR:
- Anyone looking for a cheap social media management retainer with no real commitment
- Businesses unwilling to align on a performance-based or revenue share structure
- Founders who want full creative and operational control with no room for our system
- Brands without a clear product or willing to invest in building one properly
- Anyone expecting overnight results — meaningful traction requires time and the right foundation
Partnership Criteria at a Glance
Criteria
- Product Stage
- TikTok Shop Experience
- Monthly Revenue
- Category
- Commitment Length
- Investment Level
- Markets
- Timeline to Launch
Model A — Full Build
- Idea, concept, prototype, or new launch
- None needed — we set everything up
- Starting fresh — investment required
- Health, Beauty, Wellness, FMCG
- 12 months minimum
- 5-figure monthly minimum
- Any — we recommend based on product
- 4–8 weeks from contract
Model B — Full Build
- Live product with existing traction
- Existing shop, needs scaling
- $50K – $500K / month
- Health, Beauty, Wellness, FMCG
- 6 months minimum
- Performance % + retainer
- Existing + expansion markets
- 2–4 weeks from contract
